Bonfire Adventures’ Simon Kabu and Daughter Maurine Win Big at 2025 Awards

It’s a proud season for the Kabu family as both father and daughter emerged victorious at two highly regarded award ceremonies held over the weekend — a testament to their leadership and impact in Kenya’s travel industry.

Simon Kabu, the founder and CEO of Bonfire Adventures, cemented his company’s reputation as a travel industry giant after it was named Kenya’s Leading Travel Agency for the 10th consecutive year at the 2025 World Travel Awards.

The glitzy ceremony was held in Dar es Salaam, Tanzania, with Kabu attending the event alongside Sarah Mtalii and other members of the Bonfire team.

Celebrating the moment, Bonfire Adventures shared a jubilant post on social media:

“We did it again! 🔥🌍 For the 10th year, we’ve been crowned Kenya’s Leading Travel Agency 🏆 at the prestigious World Travel Awards!

To our amazing clients and dedicated team — this win is YOURS too. Thank you for believing in the Bonfire dream. Here’s to more milestones ahead!”

The World Travel Awards, established in 1993, are recognized globally as the hallmark of excellence in the travel, tourism, and hospitality sectors. Winners are determined through a rigorous voting process involving travel industry professionals, the media, and the general public.

Maurine Kabu Shines at Dependable Awards 2025

While Simon Kabu celebrated international acclaim, his daughter Maurine Kabu, CEO of Adequate Safaris, marked her own milestone back in Kenya.

She was named Best Rising Star CEO of the Year 2025 under the Dependable Awards, also earning a coveted spot among Kenya’s Top 50 CEOs.

Clearly elated, Simon Kabu took to his social media pages to honor his daughter’s accomplishment:

“Today join me in congratulating my daughter @maurinekabu for winning Best Rising Star CEO of the Year 2025 at #DependableAwards. Maurine, I’m so proud of you. I’ve seen how hard you work, burning the midnight oil to achieve this. With this trend, many more bigger awards are on the way. Congratulations once again.”

A Legacy of Excellence and the Promise of the Next Generation

The back-to-back wins for Simon and Maurine Kabu highlight not just Bonfire Adventures’ sustained excellence, but also signal the emergence of a new generation of tourism leadership through Adequate Safaris. With Simon’s mentorship and a shared passion for the industry, Maurine is quickly making her mark.

The dual celebration showcases a family legacy deeply rooted in innovation, commitment, and growth within the travel and hospitality space — setting the stage for even more success in years to come.