List of Winners at the Digital Lenders Awards 2025 

Think Business Ltd, Kenya’s premier competitive intelligence provider in the financial sector, on Tuesday, April 1st, 2025 hosted over 20 Central Bank of Kenya (CBK)-regulated digital lenders at the inaugural Digital Lenders Awards 2025 celebrating trailblazers in Kenya’s rapidly evolving digital lending ecosystem.

The groundbreaking awards event, themed “Promoting Best Practice in the Provision of Instant Credit,” recognized the crucial role of digital lenders in transforming financial services and driving financial inclusion across Kenya.

Award Categories & Winners

• Overall Best Digital Lender in Kenya 2025 – Little Pesa
• Best Mobile Digital Lending App – Little Pesa
• Best Digital Lender for Individuals – Fincorp Credit
• Best Digital Lender for Small Business – Fincorp Credit
• Fastest Growing Digital Lender – Fincorp Credit
• Most Inclusive Digital Lender –  Sevi Innovation
• Most Affordable Digital Lender – Umoja Fanisi Limited
• Best Digital Lender in Risk Management – Tala
• Best Digital Lender in Customer Experience – Ngao Credit
• Best Digital Lender in Governance – Little Pesa
• Most Trusted Digital Lender – Lockbx
• Best Contribution to the Growth of Digital Lending – Jijenge Credit

The judging panel, consisting of financial experts, technologists, and consumer advocates, analyzed entries submitted by digital lenders through a multi-phase process. This included financial audits by PKF Kenya, customer feedback from over 10,000 borrowers Think

Business’s CSI surveys, independent IT security and usability assessments, and on-site visits to shortlisted lenders to assess operational practices and governance.

The 1st edition of the digital lenders’ awards provided a platform for lenders to benchmark their performance in areas such as innovation, risk management, and customer satisfaction while promoting ethical lending practices, regulatory compliance, and governance to foster public trust.

It also highlighted the role of digital lenders in contributing to Kenya’s economic growth through products tailored for small businesses and individuals.

With Kenya’s digital lending market projected to grow by 22% annually, these awards aim to reinforce Kenya’s position as Africa’s fintech hub.

“By celebrating innovation today, we’re shaping a more inclusive financial future,” added Oloo.