NACADA Clarifies: No Ban Yet on Alcohol Ads, Online Sales, or Celebrity Endorsements

The National Authority for the Campaign Against Alcohol and Drug Abuse (NACADA) has issued an official clarification following widespread media reports suggesting a sweeping ban on alcohol advertising, online sales, home deliveries, and celebrity endorsements.

In a statement released after the launch of the National Policy for the Prevention, Management and Control of Alcohol, Drugs, and Substance Abuse (2025), NACADA refuted claims that it had introduced any immediate bans. The Authority emphasized that the referenced measures remain policy proposals — not legal restrictions.

“Contrary to reports suggesting that NACADA has banned certain practices such as alcohol advertising, online sales, home deliveries, and celebrity endorsements, we wish to emphasize that no bans have been introduced,” said Dr. Anthony Omerikwa, the Authority’s Chief Executive Officer.

The clarification comes shortly after the policy’s formal unveiling by Interior Cabinet Secretary Hon. Kipchumba Murkomen in Nairobi, which sparked confusion over the status and enforceability of the recommendations.

NACADA noted that the purpose of the policy is to guide future legislative and regulatory efforts aimed at curbing alcohol and substance abuse, particularly among young people.

“These measures are currently policy recommendations. Their inclusion aims to initiate legal and regulatory reviews, subject to proper procedures,” the statement reads.

According to NACADA, the next step involves developing a multi-sectoral implementation framework involving government agencies, industry players, civil society groups, and the general public. Any recommendations requiring legal force will go through a transparent legislative process, with public participation being central.

“We urge the media and the public to treat this policy as what it is — a roadmap, not an enforcement measure,” added Dr. Omerikwa. “NACADA’s goal is to protect our youth, reduce alcohol-related harm, and foster a healthier, more productive society.”

Kenyans are encouraged to follow NACADA’s official communication platforms or visit www.nacada.go.ke for verified updates.