Refigah Heviweit: From Rap to Revolution in “The Grandpa’s Walking Stick” Memoir

Yusuf Noah, popularly known as Refigah Heviweit, is preparing to turn a new page in his remarkable life story – quite literally.

The founder of the iconic Grandpa Records is set to release his much-anticipated autobiography, “The Grandpa’s Walking Stick,” on August 9th, 2025, at the KCB Leadership Centre in Karen.

This compelling memoir promises a raw and inspiring account of Heviweit’s evolution, from his humble beginnings as a rapper to becoming one of East Africa’s most influential music moguls, political players, and a thought leader in the creative economy space.

From the Mic to the Boardroom

Refigah’s journey began in Kenya’s bustling underground hip-hop scene, where his lyrical skill and entrepreneurial instincts quickly set him apart.

But it was with the founding of Grandpa Records that his legacy was truly cemented. Under his visionary leadership, the label became a powerhouse, propelling artists like DNA, Pizo Dizo, Dufla, Amileena, and Kenrazy to national and regional fame.

With a keen eye for talent and a deep understanding of audience dynamics, Heviweit revolutionized how music was produced, marketed, and consumed in Kenya.

His approach to artist management, branding, and storytelling turned Grandpa Records into more than a label — it became a movement.

READ ALSO: Refigah Heviweit: From Rap to Revolution in “The Grandpa’s Walking Stick” Memoir

A Pioneer in the Digital Frontier

Long before YouTube became a household name in Africa, Refigah had already claimed his place in history. In 2005, he became the first African to post content on YouTube, carving a path for digital creators on the continent.

This bold move not only amplified his work but helped spotlight the untapped potential of Africa’s creative industry in the digital age.

The Story Behind the Music

In The Grandpa’s Walking Stick, Refigah offers exclusive insights into the trials and triumphs of running a record label in Africa, from behind-the-scenes disputes with artists to grappling with the shifting sands of the global music business.

The book does not shy away from controversy, instead embracing it as part of the authentic journey of building something revolutionary.

From Creative Industries to Pan-African Policy

Heviweit’s impact reaches far beyond the recording studio. Over the years, he has expanded his footprint into politics and policy.

He is now working with over 17 African governments on initiatives aimed at stimulating investment in the creative economy. His mission? To make the arts a central pillar of economic growth across the continent.

His influence and dedication to public service were recently recognized with two significant honors: an Honorary Doctorate in Public Administration from the London Bridge Business School, and a Distinguished Fellowship of the African Institute Ghana (DFAI).

A Legacy in Motion

With an impressive 61 global awards under his belt, Refigah Heviweit stands tall as a living legend in African entertainment. The upcoming book launch promises to be a landmark event — not just for the man himself, but for anyone with dreams of turning creativity into impact.

The Grandpa’s Walking Stick is more than a memoir. It’s a chronicle of passion, resilience, and transformation. Whether you’re a music lover, creative entrepreneur, policy enthusiast, or simply drawn to stories of remarkable African excellence, this autobiography is a must-read.