Report: How TikTok managed to pull down 360K videos & ban 60K Kenyan accounts

TikTok has released its Q2 2024 Community Guidelines Enforcement Report, shedding light on the platform’s proactive approach to content moderation in Kenya and the rest of the world.

This quarterly report provides into the content and accounts removed during the reporting period for violating the platform’s Community Guidelines.

The report reveals that over 360,000 videos were removed from TikTok in Kenya, 0.3% of the total videos uploaded in the country in the latest reporting period.

Key findings show that 99.1% of these videos were proactively removed before users reported them, with 95% taken down within 24 hours.

A total of 60,465 accounts were banned for violating TikTok’s Community Guidelines, with 57,262 accounts being removed because they were suspected to be under the age of 13.

With over a billion users and millions of pieces of content posted daily, TikTok continues to invest in advanced technologies that enhance content understanding and assess potential risks.

These innovations allow the platform to detect and remove harmful content before it reaches viewers. In June 2024 alone, the platform removed over 178 million videos globally, with 144 million of those removed through automation.

These technical advancements significantly reduce the volume of content that human moderators need to review, thereby minimizing their exposure to violative material. With a proactive detection rate now at 98.2% globally, TikTok is more efficient than ever at addressing harmful content before users encounter it.

As TikTok continues to invest in cutting-edge moderation technologies, its commitment to transparency and platform safety remains at the forefront, ensuring a secure environment for its diverse user base across Kenya and globally.

About the Community Guidelines Enforcement Report

The periodic publication of the Community Guidelines Enforcement Report offers insights into the scale and nature of content and account actions, underscoring TikTok’s commitment to full transparency. For detailed insights into the quarterly reports and to learn more about TikTok’s content guidelines, tools, and policies, visit TikTok’s Transparency Centre.

More than 40,000 trust and safety professionals work alongside innovative technology to maintain and enforce our robust Community Guidelines, Terms of Service and Advertising Policies, which apply to all content on our platform.